It is weird. But oh well...
I actually approached other official publishers prior to putting domain up for auction to see if they're interested. From about a month and half before the announcement. Sadly, I either never got a reply or got turned down. I found that so stupid. They spend so much more money on advertising already and they were willing to let go of an extremely effective promo ability.
That's why I ultimately just sold it to market. At the point where publishers already declined, the only potential buyers left was random fan or a buyer like now. At least it's not malicious, so I can't complain... yet.