I'm hoping to get some public opinion on ads because I want to change them.
Problem:
- Because people view a LOT of pages, the ad network actually runs out of ads to give you. So they pass it onto another ad network partner and repeat until it has one with decreasing price each time. Problem is that doing this a lot increases probability of a bad partner showing up significantly. This is the source of significant majority of our bad ad reports. They're also worth almost nothing at this point, so I'm making nuisance for pretty much nothing in return.
- I want to roll out a new reader. If this is a surprise news to you... well, it probably is. Since I never told anyone other than staff. xD You can see it on beta, if it allows you... It's not open to general members. The banner ads not only take space, it's not going to load enough of them (it will only load one and once) by that method. I could refresh the ads with javascript, but it goes back to problem #1 and it's against the ToS on some ad networks.
- Loading time. The page load time includes banner ads. Sometimes because of the ad, page don't load as quick.
Solution:
Different type of ads!
I might make a poll with the same topic later, want to get words first.
Unfortunately, I'm talking about more annoying ads. BUT! with lot less frequency. Because I've never had any other type of ads than banner ads on batoto, I don't know how much it'll actually make per view. I can only roughly guess.
- Interstitial ads - I'm talking about this stuff. Stuff that takes the entire page. BUT you'll only see them once an hour an that'll be the only ad on the entire site. If it turns out to bring better revenue than I thought, might reduce it more to like once a day.
- Pop up ads - Yeah... even more annoying. BUT it would mean even less frequency than interstitial.
- Redirect ads with timer........ LIke adf.ly....... I'm sure you're seeing the trend. The more annoying it gets less frequency you see them. If adf.ly is as good as they advertise (and they're not...), you might only see an ad once a week. Waiting 5 seconds once a week doesn't sound too bad.
Note: I will NOT be putting these ad scripts on the front page. So, the ad won't be the first thing you see when you come to batoto.
My goal with the ad frequency is to match the server costs as always. If it makes more, reduce the ads. If it makes less, increase the ads.
Second goal is to reduce the number of ads you see in order to avoid ad networks passing to the next; reducing unintended ads.
What do you think? Which would you prefer? Would you prefer to stick with banners?